Our founder, an environmental lawyer, has made it her mission to integrate leading sustainable principles in the manufacturing process. Where possible, we utilise ethically-sourced up-cycled materials, we have localised our manufacturing to minimise emissions, and we ensure our manufacturing partners are compliant with fair work and health standards. Therefore, the people we collaborate with are fairly remunerated, and the dyes and textiles we use are in accordance with strict environmental and health regulations.

The Love Zainab brand is driven by art, not trends. We believe trend-informed designs are one of the most destructive forces on the planet.

Our designs are borne from the creative vision of local artists who are inspired by their Persian heritage and unique lived experiences. Each garment is a tapestry of the artist's own creative insight while honouring the cultural artistic innovations seen in both Iran and Afghanistan.

Love Zainab, is not just a brand, but a community. Thanks to creatives who support our mission we have been able to continuously grow and evolve. Therefore, we are always seeking to collaborate with and platform local artists.

We believe fashion should be inclusive, therefore we offer a broad size range to accomodate all forms, and are committed to platform POC creatives.